CPG Dominance: Building the Consumer Activation Category
One of the strongest signals of CRWD's momentum this quarter has been the continued adoption of our platform by leading consumer brands looking to drive measurable retail performance.
Historically, brands have relied on multiple vendors to execute product sampling, influencer campaigns, retail marketing, user-generated content, shopper insights, and sell-through initiatives. CRWD is changing that model by combining targeted consumers, Community Leaders, verified purchases, retail velocity, authentic UGC, and real-time reporting into a single platform.
This integrated approach is resonating with both emerging challenger brands and some of the world's largest enterprise organizations, reinforcing our belief that Consumer Activation is becoming a new category within the marketing ecosystem.
American Eagle
CRWD was selected to help launch American Eagle's nationwide Back-to-School campaign, bringing Gen Z shoppers back into malls through a Y2K-inspired retail experience built around community, creators, and real-world participation.
Little Caesar's
As Little Caesar's introduces its new self-serve pizza concept, CRWD will activate hundreds of local creators and consumers to generate awareness, drive trial, and create authentic social proof around the new store format.
TRÜ FRÜ
TRÜ FRÜ has partnered with CRWD to support the launch of three new holiday flavors through a Texas-wide retail velocity campaign. The pilot is designed to measure sell-through, awareness, and consumer engagement ahead of a potential nationwide expansion in 2027.
Unilever & JUUS
Unilever selected CRWD to support the nationwide launch of JUUS at Target, validating CRWD's growing role in enterprise retail activation.
This follows a successful Q2 campaign with Carpe, where CRWD helped drive product awareness, verified purchases, and retail momentum across Target locations nationwide.
Strategic Positioning
An encouraging trend we've seen is that many of our fastest-growing customer relationships are with some of the world's largest consumer packaged goods companies, including Unilever and Mars (TRÜ FRÜ).
While our immediate focus is executing exceptional campaigns and delivering measurable results, these relationships also provide an opportunity to build long-term strategic partnerships with some of the industry's most influential organizations. As CRWD continues expanding within the CPG ecosystem, we believe success with one portfolio brand can naturally create opportunities across additional brands within the same enterprise.